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ZAF-SAARF-AMPS-2015-V1.1
All Media and Products Survey 2015
South Africa
,
2015
Get Microdata
Reference ID
zaf-saarf-amps-2015-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML
JSON
Created on
Apr 26, 2019
Last modified
Sep 24, 2020
Page views
447211
Downloads
2614
Study Description
Data Description
Downloads
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Related Publications
Data files
amps-2015-attitudes-v1.1
amps-2015-cellphone-and-internet-v1.1
amps-2015-cosmetics-v1.1
amps-2015-demographics-v1.1
amps-2015-durables-v1.1
amps-2015-electronic-media-v1.1
amps-2015-financial-services-v1.1
amps-2015-food-and-groceries-v1.1
amps-2015-furniture-appliances-v1.1
amps-2015-household-v1.1
amps-2015-lifestages-v1.1
amps-2015-lsm-and-saarf-segmentations-v1.1
amps-2015-motor-vehicle-v1.1
amps-2015-newspaper-magazine-readership-v1.1
amps-2015-out-of-home-advertising-v1.1
amps-2015-personal-v1.1
amps-2015-products-grouped-v1.1
amps-2015-products-v1.1
amps-2015-sports-entertainment-leisure-v1.1
amps-2015-travel-v1.1
Data file: amps-2015-cellphone-and-internet-v1.1
Cases:
0
Variables:
154
Variables
qn
Questionnaire number
ca48co19
Number of cellphones in household
ca48co21
Number of cellphones personally use
ca48co22
Make of cellphone used most often - cell 1
ca48co23
Make of cellphone used most often - cell 1
ca48co24
Network which this cellphone is linked - cell 1
ca48co25
Payment option for this cellphone - cell 1
ca48co26
Airtime/data bundles - cell 1
ca48co27
Make of cellphone - cell 2
ca48co28
Make of cellphone - cell 2
ca48co29
Network which this cellphone is linked - cell 2
ca48co30
Payment option for this cellphone - cell 2
ca48co31
Airtime/data bundles - cell 2
ca48co32
Make of cellphone - cell 3
ca48co33
Make of cellphone - cell 3
ca48co34
Network which this cellphone is linked - cell 3
ca48co35
Payment option for this cellphone - cell 3
ca48co36
Airtime/data bundles - cell 3
ca48co37
Make of cellphone - cell 4
ca48co38
Make of cellphone - cell 4
ca48co39
Network which this cellphone is linked - cell 4
ca48co40
Payment option for this cellphone - cell 4
ca48co41
Airtime/data bundles - cell 4
ca48co42
Number of active SIM cards
ca48co43
Amount spend on all these cellphones
ca48co44
Amount spend on all these cellphones
ca48co47
When last used a cellphone to make outgoing phone calls
ca48co48
When last used a cellphone to send a 'Please call me' message
ca48co49
When last used a cellphone to receive a 'Please call me' message
ca48co50
When last used a cellphone to send SMSs (excluding competition/vote/donation SMS
ca48co51
When last used a cellphone to enter competitions/vote/make donations via SMS
ca48co52
When last used a cellphone to receive and redeem any retail or electronic coupon
ca48co53
When last used a cellphone to send/receive an MMS (e.g. send/receive photos)
ca48co54
When last used a cellphone to download mobile content
ca48co55
When last used a cellphone to listen to music (excluding radio)
ca48co56
When last used a cellphone to take photos
ca48co57
When last used a cellphone to take video recordings
ca48co58
When last used a cellphone to watch videos taken by yourself or sent to you by a
ca48co59
When last used a cellphone to listen to a radio station
ca48co60
Done messaging, searching, downloading on cellphone - past 12 months
ca49co09
When last personally accessed the internet
ca49co10_1
Used a computer/laptop in the past 12 months
ca49co10_2
Used a tablet in the past 12 months
ca49co10_3
Used any other internet enabled device in the past 12 months
ca49co10_4
Used none of these items in the past 12 months
ca49co15_1
Search (e.g. Google) using a cellphone
ca49co15_2
Search (e.g. Google) using a computer or tablet
ca49co15_3
Does not do this activity - search (e.g. Google)
ca49co16_1
Send/Receive e-mail using a cellphone
ca49co16_2
Send/Receive e-mail using a computer or tablet
ca49co16_3
Does not do this activity - Send/Receive e-mail
ca49co17_1
Banking using a cellphone
ca49co17_2
Banking using a computer or tablet
ca49co17_3
Does not do this activity - Banking
ca49co18_1
Access Facebook using a cellphone
ca49co18_2
Access Facebook using a computer or tablet
ca49co18_3
Does not do this activity - Access Facebook
ca49co19_1
Access Twitter using a cellphone
ca49co19_2
Access Twitter using a computer or tablet
ca49co19_3
Does not do this activity - Access Twitter
ca49co20_1
Other Social Networking using a cellphone
ca49co20_2
Other Social Networking using a computer or tablet
ca49co20_3
Does not do this activity - Other Social Networking
ca49co21_1
Use instant messaging/chat services using a cellphone
ca49co21_2
Use instant messaging/chat services using a computer or tablet
ca49co21_3
Does not do this activity - Use instant messaging/chat services
ca49co22_1
Make calls on the internet using a cellphone
ca49co22_2
Make calls on the internet using a computer or tablet
ca49co22_3
Does not do this activity - Make calls on the internet
ca49co23_1
Purchase goods or services via the internet using a cellphone
ca49co23_2
Purchase goods or services via the internet using a computer or tablet
ca49co23_3
Does not do this activity - Purchase goods or services via the internet
ca49co24_1
Entertainment bookings using a cellphone
ca49co24_2
Entertainment bookings using a computer or tablet
ca49co24_3
Does not do this activity - Entertainment bookings
ca49co25_1
Travel bookings using a cellphone
ca49co25_2
Travel bookings using a computer or tablet
ca49co25_3
Does not do this activity - Travel bookings
ca49co26_1
Access auction websites using a cellphone
ca49co26_2
Access auction websites using a computer or tablet
ca49co26_3
Does not do this activity - Access auction websites
ca49co27_1
Access classified advertising websites using a cellphone
ca49co27_2
Access classified advertising websites using a computer or tablet
ca49co27_3
Does not do this activity - Access classified advertising websites
ca49co28_1
Access listing sites using a cellphone
ca49co28_2
Access listing sites using a computer or tablet
ca49co28_3
Does not do this activity - Access listing sites
ca49co29_1
Music downloads using a cellphone
ca49co29_2
Music downloads using a computer or tablet
ca49co29_3
Does not do this activity - music downloads
ca49co30_1
Reading a newspaper/magazine using a cellphone
ca49co30_2
Reading a newspaper/magazine using a computer or tablet
ca49co30_3
Does not do this activity - reading a newspaper/magazine
ca49co31_1
Read/access current news/articles/news sites using a cellphone
ca49co31_2
Read/access current news/articles/news sites using a computer or tablet
ca49co31_3
Does not do this activity - read/access current news/articles/news sites
ca49co32_1
Play games using a cellphone
ca49co32_2
Play games using a computer or tablet
ca49co32_3
Does not do this activity - play games
ca49co33_1
Dating using a cellphone
ca49co33_2
Dating using a computer or tablet
ca49co33_3
Does not do this activity - dating
ca49co34_1
Gambling using a cellphone
ca49co34_2
Gambling using a computer or tablet
ca49co34_3
Does not do this activity - gambling
ca49co35_1
Share trading using a cellphone
ca49co35_2
Share trading using a computer or tablet
ca49co35_3
Does not do this activity - share trading
ca49co36_1
Watch television programmes using a cellphone
ca49co36_2
Watch television programmes using a computer or tablet
ca49co36_3
Does not do this activity - watch television programmes
ca49co37_1
Watch on-line videos using a cellphone
ca49co37_2
Watch on-line videos using a computer or tablet
ca49co37_3
Does not do this activity - watch on-line videos
ca49co38_1
Listen to the radio on-line via a website or App using a cellphone
ca49co38_2
Listen to the radio on-line via a website or App using a computer or tablet
ca49co38_3
Does not do this activity - listen to the radio on-line via a website or App
ca49co39_1
Download Apps/Applications using a cellphone
ca49co39_2
Download Apps/Applications using a computer or tablet
ca49co39_3
Does not do this activity - download Apps/Applications
ca49co40_1
Download a Podcast using a cellphone
ca49co40_2
Download a Podcast using a computer or tablet
ca49co40_3
Does not do this activity - download a Podcast
ca49co41_1
Subscribe to receive content or services using a cellphone
ca49co41_2
Subscribe to receive content or services using a computer or tablet
ca49co41_3
Does not do this activity - Subscribe to receive content or services
ca49co42_1
Use/access maps/directions (GPS) using a cellphone
ca49co42_2
Use/access maps/directions (GPS) using a computer or tablet
ca49co42_3
Does not do this activity - Use/access maps/directions (GPS)
ca49co43_1
Check the weather using a cellphone
ca49co43_2
Check the weather using a computer or tablet
ca49co43_3
Does not do this activity - Check the weather
ca49co44_1
Other internet activities done using a cellphone
ca49co44_2
Other internet activities done using a computer or tablet
ca49co44_3
Does not do this activity - other internet activities
ca49co45_1
Internet access - At Home ADSL
ca49co45_2
Internet access - At Home Wireless network (e.g. iBurst, WiFi)
ca49co45_3
Internet access - Cellphone / mobile network
ca49co45_4
Internet access - At Home Dial-up (Standard telephone line)
ca49co45_5
Internet access - At an educational institution
ca49co45_6
Internet access - Public access point
ca49co45_7
Internet access - At work
ca49co45_8
Internet access - At someone else’s home
ca49co46_1
Internet access - No Internet Access
ca49co63_1
Accessed the internet yesterday
ca49co63_2
Accessed the internet up to 7 days
ca49co63_3
Accessed the internet up to 4 weeks
ca49co63_4
Accessed the internet up to 12 months
ca49co63_5
Ever accessed the internet
ca49co63_6
Never accessed the internet
pwgt
Adult population weight
hhwgt
Household weight
hhdwgt
Household decision maker weight
hhpwgt
Household purchaser weight
Total: 154
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