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SAARF

All Media and Products Survey 2015

South Africa, 2015
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Reference ID
zaf-saarf-amps-2015-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Apr 26, 2019
Last modified
Sep 24, 2020
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565767
Downloads
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  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • survey_instrument
  • Data Collection
  • Data Access
  • Contacts
  • Metadata production

    • Identification

    Survey ID number

    zaf-saarf-amps-2015-v1.1
    Title

    All Media and Products Survey 2015
    Country
    Name Country code
    South Africa zaf
    Study type

    Household Survey [hh]
    Series Information

    South African Audience Research Foundation. All Media and Products Survey 2015 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2017. Cape Town: DataFirst [distributor], 2019. DOI: https://doi.org/10.25828/rgqe-x897
    Abstract

    The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
    Kind of Data

    Sample survey data
    Unit of Analysis

    Households and individuals

    Version

    Version Description

    v1.1: Edited, anonymised data for licensed distribution
    Version Date

    2017
    Version Notes

    Version 1 of the All Media and Products Survey 2015 was acquired from The South African Audience Research Foundation in 2019.
    Version 1.1 is the data converted by DataFirst into a research-ready format.

    Scope

    Notes

    The survey collects demographic data on household members (race, sex, age, income, education, home language) and on household members' use of media, including newspapers, magazines, television, and radio, and cinema attendance. The survey also collects data on ownership and usage of products and services.
    Topics
    Topic
    Market research
    Media
    Household goods
    Household services
    Keywords
    media goods ownership

    Coverage

    Geographic Coverage

    The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
    Geographic Unit

    The lowest level of geographic aggregation covered by the data is metropolitan area.
    Universe

    The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa.

    Producers and sponsors

    Primary investigators
    Name
    South African Audience Research Foundation (SAARF)

    Sampling

    Sampling Procedure

    The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
    Weighting

    The AMPS dataset has the following weight variables:

    1. Adult Population Weights – “pwgt”.
    2. Household Weights (not to be used with personal demographics) – “hhwgt”.
    3. Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
    4. Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.

    survey_instrument

    Questionnaires

    The questionnaires are provided with the dataset, as part of the layout files.

    Data Collection

    Dates of Data Collection
    Start End
    2015-01 2015-12
    Data Collection Notes

    The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

    Data Access

    Access authority
    Name Affiliation URL Email
    DataFirst University of Cape Town http://support.data1st.org support@data1st.org
    Access conditions

    Public use files, available to all
    Citation requirements

    South African Audience Research Foundation. All Media and Products Survey 2015 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2017. Cape Town: DataFirst [distributor], 2019. DOI: https://doi.org/10.25828/rgqe-x897

    Contacts

    Contacts
    Name Affiliation Email URL
    DataFirst Helpdesk University of Cape Town support@data1st.org http://support.data1st.org/

    Metadata production

    Producers
    Name Affiliation Role
    DataFirst University of Cape Town Metadata producer
    Date of Metadata Production

    2020-04-21

    Metadata version

    DDI Document version

    Version 3
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