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SAARF

All Media and Products Survey 2015

South Africa, 2015
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Reference ID
zaf-saarf-amps-2015-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Apr 26, 2019
Last modified
Sep 24, 2020
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Data file: amps-2015-out-of-home-advertising-v1.1

Variables: 25

Variables

qn
Questionnaire number
ca48co9_0
Seen any 'AMPS' out of home advertising in the past 4 weeks
ca48co9_1
Seen building wraps/construction site wraps carrying any advertisements in the p
ca48co9_2
Seen bus shelters carrying any advertisements in the past 4 weeks
ca48co9_3
Seen buses carrying any advertisements on the outside in the past 4 weeks
ca48co9_4
Seen dustbins/litterbins carrying any advertisements in the past 4 weeks
ca48co9_5
Seen any advertisements on the sides of taxis and minibuses in the past 4 weeks
ca48co9_6
Seen trailers carrying any advertisements in the past 4 weeks
ca48co9_7
Seen street poles carrying any advertisements in the past 4 weeks
ca48co9_8
Seen billboards carrying any advertisements in the past 4 weeks
ca48co9_9
Seen non of these out door signs in the past 4 weeks
ca48co10_0
Seen any 'AMPS' out of home advertising in the past 7 days
ca48co10_1
Seen building wraps/construction site wraps carrying any advertisements in the p
ca48co10_2
Seen bus shelters carrying any advertisements in the past 7 days
ca48co10_3
Seen buses carrying any advertisements on the outside in the past 7 days
ca48co10_4
Seen dustbins/litterbins carrying any advertisements in the past 7 days
ca48co10_5
Seen any advertisements on the sides of taxis and minibuses in the past 7 days
ca48co10_6
Seen trailers carrying any advertisements in the past 7 days
ca48co10_7
Seen street poles carrying any advertisements in the past 7 days
ca48co10_8
Seen billboards carrying any advertisements in the past 7 days
ca48co10_9
Seen non of these out door signs in the past 7 days
pwgt
Adult population weight
hhwgt
Household weight
hhdwgt
Household decision maker weight
hhpwgt
Household purchaser weight
Total: 25
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