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SAARF

All Media and Products Survey 2008

South Africa, 2008
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Reference ID
zaf-saarf-amps-2008-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Dec 07, 2017
Last modified
Jan 18, 2021
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Data file: amps-2008-attitudes-v1.1

Cases: 999
Variables: 101

Variables

qn
Questionnaire number
ca503co10
Advertising tells you about the benefits of products and services
ca503co11
The law should be tougher on those who break it
ca503co12
I am loyal to well-known brands and shops that I know and trust
ca503co13
Tradition holds people together
ca503co14
In our community people look out for you because you look out for them
ca503co15
The death penalty should be reinstated in South Africa for serious crimes like m
ca503co16
It is important to follow cultural traditions
ca503co17
Everyone should be able to read and write
ca503co18
The man's place is at work, the woman's place is in the home
ca503co19
Men and women should have equal opportunities
ca503co20
Job security is more important than job satisfaction
ca503co21
Not enough is being done to take care of the environment
ca503co22
In the past, life was better than it is today
ca503co23
It is important for a woman to have a career outside the home
ca503co24
Jobs should be reserved for those that were previously disadvantaged
ca503co25
One should keep a careful track of how much money is spent each month
ca503co26
People should be careful about what they drink
ca503co27
Wearing designer labels improves a person's image
ca503co28
A person should know what is happening in South Africa
ca503co29
Things are changing too quickly
ca503co30
A person should have lots of friends
ca503co31
South Africa has achieved a lot in the world
ca503co32
Efforts to reduce poverty in South Africa have not been successful
ca503co33
The value of social grants should be increased
ca503co34
It is important to keep in regular touch with friends wherever they are
ca503co35
Differences in religions are driving people apart
ca503co36
Shopping is longer a pleasure
ca503co37
The things a person owns says a lot about how well they are doing in life
ca503co38
Modern technology has improved standards of living
ca503co39
A couple should live together before they get married
ca503co40
Young people should respect older people, community leaders and teachers
ca503co41
I am more likely to buy brands that I have seen or heard advertised
ca503co42
Being part of a community is important to me
ca503co43
Music is an essential part of my culture
ca503co44
I can now afford to go out and enjoy myself
ca503co45
I would rather be outdoors than indoors
ca503co46
Entertainment is important to me
ca503co47
I am prepared to take out a loan to get something I want
ca503co48
I am interested in alternative methods of medicine and healing
ca503co49
I like to know what is happening in other African countries
ca503co50
I like being original and different
ca503co51
I prefer to read in my home language
ca503co52
I feel anxious when I am on my own
ca503co53
I am proud to be South African
ca503co54
I like to be respected by my friends
ca503co55
I like to attend religious services
ca503co56
Shopping makes me feel that my life is worthwhile
ca503co57
I like to listen and talk to people in my home language
ca503co58
It would mean a great deal to me if I could increase my social standing
ca503co59
I like to dress well
ca503co60
I gain confidence from my material possessions
ca503co61
I like to keep up with technology
ca503co62
I tend to live each day as it comes and not worry about the future
ca503co63
I trust others, because others trust me
ca503co64
Regular family meals are important to me
ca504co10
People who try new brands they see or hear advertised
ca504co11
People who feel that crime is having a negative effect on how people see South A
ca504co12
People of the same language group who stick together
ca504co13
People who believe that everyone is entitled to free basic education
ca504co14
People who believe that women should bear the main responsibility for bringing u
ca504co15
People who use particular brands and products to be accepted and admired
ca504co16
People who think work should be interesting and not just a way to earn money
ca504co17
People who go to lots of parties
ca504co18
People who make an effort to buy products that don't pollute the environment
ca504co19
People who spend a lot of time with their family
ca504co20
People who take risks to get a high return on their money
ca504co21
People who avoid foods that are not good for them
ca504co22
People who know what is going on internationally
ca504co23
People who like trying new things
ca504co24
People who often feel quite lonely
ca504co25
People who go out of their way to buy products that are made in South Africa
ca504co26
People who have successful personal relationships
ca504co27
People whose religious beliefs guide their lives
ca504co28
People who enjoy shopping
ca504co29
People who keep up with the latest trends, fashions and styles
ca504co30
People who admire those who have expensive homes, cars and clothes
ca504co31
People who are at ease with computers, cell phones and new technology
ca504co32
People who look forward to the future
ca504co33
People who believe the old ways are best
ca504co34
People who can identify with other people's feelings
ca504co35
Advertising is a useful source of information about where products can be bought
ca504co36
It is worth paying a higher price for a well-known brand
ca504co37
I like to know what is happening in my community
ca504co38
Crime has made me very anxious about personal safety
ca504co39
Cultural customs and traditions define who I am
ca504co40
You can't get a decent job anymore without spending money and effort to improve
ca504co41
Not enough attention is given to women's issues in South Africa
ca504co42
Both men and women have to go out to work to provide for their families
ca504co43
These days there is no point in saving for something, it is better to buy on cre
ca504co44
It is beneficial to take regular exercise
ca504co45
The old world is out of touch with today
ca504co46
To be successful you need to be well educated
ca504co47
I would rather live in South Africa than anywhere else
ca504co48
Not enough is being done to provide opportunities for the poor
ca504co49
My life would be better if I owned certain things I don't have
ca504co50
It is difficult to use modern appliances and technology
pwgt
Adult population weight
hhwgt
Household weight
hhdwgt
Household decision maker weight
hhpwgt
Household purchaser weight
Total: 101
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