All Media and Products Survey 2008

South Africa, 2008

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Reference ID

zaf-saarf-amps-2008-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

DDI/XML JSON

Created on

Dec 07, 2017

Last modified

Jan 18, 2021

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629200

Downloads

1164

People who try new brands they see or hear advertised (ca504co10)

Data file: amps-2008-attitudes-v1.1

Overview

Valid: 928

Invalid: 71

Type: Discrete

Decimal: 0

Width: 18

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered	0	0%
1	Not at all similar	100	10.8%
2	Not too similar	176	19%
3	Quite similar	390	42%
4	Very similar	262	28.2%
5	Neither/Undecided	0	0%
Sysmiss		71

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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