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SAARF

All Media and Products Survey 1995

South Africa, 1995
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Reference ID
zaf-saarf-amps-1995-v1
Producer(s)
South African Advertising Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Jun 14, 2012
Last modified
Dec 21, 2020
Page views
703723
Downloads
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  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data Collection
  • Data appraisal
  • Data Access
  • Contacts
  • Metadata production

    • Identification

    Survey ID number

    zaf-saarf-amps-1995-v1
    Title

    All Media and Products Survey 1995
    Country
    Name Country code
    South Africa zaf
    Study type

    Household Survey [hh]
    Series Information

    South African Advertising Research Foundation. All Media and Products Survey 1995 [dataset]. Version 1. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Cape Town: DataFirst [distributor], 2012. DOI: https://doi.org/10.25828/4q0r-sv32
    Abstract

    The South African Advertising Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
    Kind of Data

    Sample survey data
    Unit of Analysis

    Households and individuals

    Version

    Version Description

    v1: Edited, anonymised data for licensed distribution
    Version Date

    1995

    Scope

    Notes

    The survey collects demographic data on surveyed households, including data on race, sex, age, income, education level and home language. Data is also collected on media used by households, including newspapers and magazines, television, and radio, as well as cinema attendance. The survey also collects data on ownership and usage of products and services.
    Keywords
    media goods ownership

    Coverage

    Geographic Coverage

    The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
    Geographic Unit

    The lowest level of geographic aggregation covered by the data is metropolitan area.
    Universe

    The universe from which the AMPS sample is drawn, comprises virtually all adults aged 16 years or older in South Africa (adult was previoudly defined as age 16 years and older, later datasets have been updated to include all individuals 15 years and older). The survey covers residents in private households, or hotels, residential hotels and similar accommodation throughout urban and rural areas of major metropolitans in the Republic of South Africa.South Africa.

    Producers and sponsors

    Primary investigators
    Name
    South African Advertising Research Foundation (SAARF)

    Sampling

    Sampling Procedure

    A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
    Weighting

    The AMPS dataset has the following weight variables:

    1. Population Weights – “popwght”.
    2. Household Weights (not to be used with personal demographics) – “hhwght”.
    3. Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”.
    4. Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.

    Data Collection

    Dates of Data Collection
    Start End
    1995-01 1995-06

    Data appraisal

    Data Appraisal

    Some variables (4 637 out 7 045) in the data do not have variable labels because they cannot be easily linked to the questionnaire (e.g. educatn, hh_stat, metrop,...).

    Data Access

    Access authority
    Name URL
    South African Data Archive (SADA) http://www.nrf.ac.za/sada
    Access conditions

    Public use files, available to all
    Citation requirements

    South African Advertising Research Foundation. All Media and Products Survey 1995 [dataset]. Version 1. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Cape Town: DataFirst [distributor], 2012. DOI: https://doi.org/10.25828/4q0r-sv32

    Contacts

    Contacts
    Name Affiliation Email URL
    DataFirst Helpdesk University of Cape Town support@data1st.org http://support.data1st.org/

    Metadata production

    Producers
    Name Affiliation Role
    DataFirst University of Cape Town Metadata producer
    Date of Metadata Production

    2020-12-21

    Metadata version

    DDI Document version

    Version 5
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