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SAARF

All Media and Products Survey 1995

South Africa, 1995
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Reference ID
zaf-saarf-amps-1995-v1
Producer(s)
South African Advertising Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Jun 14, 2012
Last modified
Aug 13, 2026
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  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data collection
  • Data appraisal
  • access_policy
  • Contacts
  • Metadata production

    • Identification

    Survey ID number
    zaf-saarf-amps-1995-v1
    Title
    All Media and Products Survey 1995
    Abbreviation or Acronym
    AMPS 1995
    Country
    Name Country code
    South Africa zaf
    Abstract
    The South African Advertising Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
    Kind of Data
    sample survey data[ssd]
    Unit of Analysis
    Households and individuals

    Version

    Version Description
    v1: Edited, anonymised data for licensed distribution
    Version Date
    1995

    Scope

    Notes

    The survey collects demographic data on surveyed households, including data on race, sex, age, income, education level and home language. Data is also collected on media used by households, including newspapers and magazines, television, and radio, as well as cinema attendance. The survey also collects data on ownership and usage of products and services.

    Keywords
    media goods ownership

    Coverage

    Geographic Coverage
    The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
    Geographic Unit
    The lowest level of geographic aggregation covered by the data is metropolitan area.
    Universe
    The universe from which the AMPS sample is drawn, comprises virtually all adults aged 16 years or older in South Africa (adult was previoudly defined as age 16 years and older, later datasets have been updated to include all individuals 15 years and older). The survey covers residents in private households, or hotels, residential hotels and similar accommodation throughout urban and rural areas of major metropolitans in the Republic of South Africa.South Africa.

    Producers and sponsors

    Primary investigators
    Name
    South African Advertising Research Foundation (SAARF)

    Sampling

    Sampling Procedure
    A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
    Weighting
    The AMPS dataset has the following weight variables:

    1) Population Weights – “popwght”.
    2) Household Weights (not to be used with personal demographics) – “hhwght”.
    3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”.
    4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.

    Data collection

    Dates of Data Collection
    Start End
    1995-01 1995-06
    Data Collection Mode
    • Face-to-face [f2f]

    Data appraisal

    Data Appraisal
    Some variables (4 637 out 7 045) in the data do not have variable labels because they cannot be easily linked to the questionnaire (e.g. educatn, hh_stat*, metrop*,...).

    access_policy

    Access authority
    Name URL
    South African Data Archive (SADA)
    Access conditions
    Public use files, available to all
    Citation requirements
    South African Advertising Research Foundation. All Media and Products Survey 1995 [dataset]. Version 1. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Cape Town: DataFirst [distributor], 2012. DOI: https://doi.org/10.25828/4q0r-sv32

    Contacts

    Contacts
    Name Affiliation Email URL
    DataFirst Helpdesk University of Cape Town support@data1st.org

    Metadata production

    Producers
    Name Affiliation Role
    DataFirst University of Cape Town Metadata producer
    Date of Metadata Production
    2020-12-21

    Metadata version

    DDI Document version
    Version 6
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