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    Home / Data Portal / SAARF / ZAF-SAARF-AMPS-1995-V1
SAARF

All Media and Products Survey 1995

South Africa, 1995
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Reference ID
zaf-saarf-amps-1995-v1
Producer(s)
South African Advertising Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Jun 14, 2012
Last modified
Dec 21, 2020
Page views
361561
Downloads
592
  • Study Description
  • Data Description
  • Downloads
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  • Related Publications
  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data Collection
  • Data Appraisal
  • Access policy
  • Metadata production

Identification

Survey ID Number
zaf-saarf-amps-1995-v1
Title
All Media and Products Survey 1995
Country
Name Country code
South Africa zaf
Study type
Household Survey [hh]
Abstract
The South African Advertising Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
Kind of Data
Sample survey data
Unit of Analysis
Households and individuals

Version

Version Description
v1: Edited, anonymised data for licensed distribution
Version Date
1995

Scope

Notes
The survey collects demographic data on surveyed households, including data on race, sex, age, income, education level and home language. Data is also collected on media used by households, including newspapers and magazines, television, and radio, as well as cinema attendance. The survey also collects data on ownership and usage of products and services.
Keywords
Keyword
media
goods ownership

Coverage

Geographic Coverage
The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
Geographic Unit
The lowest level of geographic aggregation covered by the data is metropolitan area.
Universe
The universe from which the AMPS sample is drawn, comprises virtually all adults aged 16 years or older in South Africa (adult was previoudly defined as age 16 years and older, later datasets have been updated to include all individuals 15 years and older). The survey covers residents in private households, or hotels, residential hotels and similar accommodation throughout urban and rural areas of major metropolitans in the Republic of South Africa.South Africa.

Producers and sponsors

Primary investigators
Name
South African Advertising Research Foundation (SAARF)

Sampling

Sampling Procedure
A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
Weighting
The AMPS dataset has the following weight variables:

1) Population Weights – “popwght”.
2) Household Weights (not to be used with personal demographics) – “hhwght”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hdmwght”.
4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “purwght”.

Data Collection

Dates of Data Collection
Start End
1995-01 1995-06
Data Collection Mode
Face-to-face [f2f]

Data Appraisal

Data Appraisal
Some variables (4 637 out 7 045) in the data do not have variable labels because they cannot be easily linked to the questionnaire (e.g. educatn, hh_stat*, metrop*,...).

Access policy

Contacts
Name Affiliation Email URL
DataFirst Helpdesk University of Cape Town support@data1st.org Link
Access conditions
Public use files, available to all
Citation requirements
South African Advertising Research Foundation. All Media and Products Survey 1995 [dataset]. Version 1. Johannesburg: South African Advertising Research Foundation (SAARF) [producer], 1995. Cape Town: DataFirst [distributor], 2012. DOI: https://doi.org/10.25828/4q0r-sv32
Access authority
Name URL
South African Data Archive (SADA) Link

Metadata production

Producers
Name Affiliation Role
DataFirst University of Cape Town Metadata producer
Date of Metadata Production
2020-12-21
DDI Document version
Version 5
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