Central Data Catalog
Citation Information
Type | Journal Article - Journal of health communication |
Title | Can fear arousal in public health campaigns contribute to the decline of HIV prevalence? |
Author(s) | |
Volume | 11 |
Issue | 3 |
Publication (Day/Month/Year) | 2006 |
Page numbers | 245-0 |
URL | http://www.gwu.edu/~cih/journal/JHClink/v11n3_green.pdf |
Abstract | Most American health professionals who work in HIV/AIDS do not support the use of fear arousal in AIDS preventive education, believing it to be counterproductive. Meanwhile, many Africans, whether laypersons, health professionals, or politicians, seem to believe there is a legitimate role for fear arousal in changing sexual behavior. This African view is the one more supported by the empirical evidence, which suggests that the use of fear arousal in public health campaigns often works in promoting behavior change, when combined with self-efficacy. The authors provide overviews of the prevailing American expert view, African national views, and the most recent findings on the use of fear arousal in behavior change campaigns. Their analysis suggests that American, post-sexual-revolution values and beliefs may underlie rejection of fear arousal strategies, whereas a pragmatic realism based on personal experience underlies Africans' acceptance of and use of the same strategies in AIDS prevention campaigns. |
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» | Kenya - Demographic and Health Survey 1993, Kenya, Kenya. National Council for Population Development (NCPD), Kenya. Central Bureau of Statistics (CBS) |
» | Kenya - Demographic and Health Survey 1998, Kenya, Kenya. National Council for Population Development (NCPD), Kenya. Central Bureau of Statistics (CBS) - Office of the Vice President and Ministry of Planning and National Development |
» | Uganda - Demographic and Health Survey 2006, Uganda, Uganda Bureau of Statistics (UBOS) |
Green, Edward, and Kim Witte. "Can fear arousal in public health campaigns contribute to the decline of HIV prevalence?." Journal of health communication 11, no. 3 (2006): 245-0.