Recently the Research Unit on the Economics of Excisable Products (REEP) received a request from a member of the media for information on the role of the Pacific Cigarette Company (PCC) in the South African and Zimbabwean cigarette markets. This report aims to respond to this request, by using the available data sources to characterize the PCC within the South African and,
where possible, Zimbabwean cigarette markets. PCC, originally called Savanna Tobacco, is a Zimbabwe-based cigarette manufacturer. The company was founded in 2002 and rebranded as the Pacific Cigarette Company in 2017. According to their website, PCC produces the brands Pacific, Branson, Acacia and Pegasus. Of these brands, Acacia has never been observed in our data.