All Media and Products Survey 2007
South Africa, 2007
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Reference ID
zaf-saarf-amps-2007-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Apr 26, 2019
Last modified
Jan 08, 2021
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- Data files
- amps-2007-cellphone-and-internet-v1.1
- amps-2007-clothing-shoes-v1.1
- amps-2007-cosmetics-v1.1
- amps-2007-demographics-v1.1
- amps-2007-durables-v1.1
- amps-2007-electronic-media-v1.1
- amps-2007-financial-services-v1.1
- amps-2007-food-and-groceries-v1.1
- amps-2007-furniture-appliances-v1.1
- amps-2007-household-v1.1
- amps-2007-lifestages-v1.1
- amps-2007-lsm-and-saarf-segmentations-v1.1
- amps-2007-motor-vehicle-v1.1
- amps-2007-newspaper-magazine-readership-v1.1
- amps-2007-out-of-home-advertising-v1.1
- amps-2007-personal-v1.1
- amps-2007-products-grouped-v1.1
- amps-2007-products-v1.1
- amps-2007-sports-entertainment-leisure-v1.1
- amps-2007-travel-v1.1
Brand of mayonnaise/salad cream use most often (ca215co14)
Data file: amps-2007-products-v1.1
Overview
Valid:
9536
Invalid:
15276
Type:
Discrete
Decimal:
0
Width:
35
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | All Joy Mayonnaise | 354 |
3.7%
|
| 2 | Crosse & Blackwell Mayonnaise | 7069 |
74.1%
|
| 3 | Crosse & Blackwell Light Mayonnaise | 703 |
7.4%
|
| 4 | Crosse & Blackwell Salad Cream | 583 |
6.1%
|
| 5 | Crosse & Blackwell Trim | 295 |
3.1%
|
| 6 | Epic Trim | 225 |
2.4%
|
| 7 | Hellmann's Real Mayonnaise | 123 |
1.3%
|
| 8 | Hellmann's Light Mayonnaise | 87 |
0.9%
|
| 9 | Kraft Real Mayonnaise | 97 |
1%
|
| Sysmiss | 15276 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.