All Media and Products Survey 2007

South Africa, 2007

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Reference ID

zaf-saarf-amps-2007-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

DDI/XML JSON

Created on

Apr 26, 2019

Last modified

Jan 08, 2021

Page views

909696

Downloads

885

When last seen trailers carrying any advertisements (ca41co28)

Data file: amps-2007-out-of-home-advertising-v1.1

Overview

Valid: 24812

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 1 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Yesterday	4974	20%
2	In the past 7 days	6082	24.5%
3	8 days to 4 weeks ago	4520	18.2%
4	More than 4 weeks ago	5500	22.2%
5	Never	3736	15.1%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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