All Media and Products Survey 2007
South Africa, 2007
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Reference ID
zaf-saarf-amps-2007-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Apr 26, 2019
Last modified
Jan 08, 2021
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- Data files
- amps-2007-cellphone-and-internet-v1.1
- amps-2007-clothing-shoes-v1.1
- amps-2007-cosmetics-v1.1
- amps-2007-demographics-v1.1
- amps-2007-durables-v1.1
- amps-2007-electronic-media-v1.1
- amps-2007-financial-services-v1.1
- amps-2007-food-and-groceries-v1.1
- amps-2007-furniture-appliances-v1.1
- amps-2007-household-v1.1
- amps-2007-lifestages-v1.1
- amps-2007-lsm-and-saarf-segmentations-v1.1
- amps-2007-motor-vehicle-v1.1
- amps-2007-newspaper-magazine-readership-v1.1
- amps-2007-out-of-home-advertising-v1.1
- amps-2007-personal-v1.1
- amps-2007-products-grouped-v1.1
- amps-2007-products-v1.1
- amps-2007-sports-entertainment-leisure-v1.1
- amps-2007-travel-v1.1
SAARF Lifestyle Groups Total Groups LSM Groups 1-10 (ca53co25)
Data file: amps-2007-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
24812
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
14
Range:
1 - 11
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Sports | 1335 |
5.4%
|
| 2 | Good Living | 3623 |
14.6%
|
| 3 | Gamers | 2709 |
10.9%
|
| 4 | Outdoors | 2602 |
10.5%
|
| 5 | Traditionals | 2592 |
10.4%
|
| 6 | Showgoers | 1345 |
5.4%
|
| 7 | Bars & Betters | 3072 |
12.4%
|
| 8 | Homebodies | 3071 |
12.4%
|
| 9 | Serious | 853 |
3.4%
|
| 10 | Gardeners | 2552 |
10.3%
|
| 11 | None | 1058 |
4.3%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.