All Media and Products Survey 2007
South Africa, 2007
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Reference ID
zaf-saarf-amps-2007-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Apr 26, 2019
Last modified
Jan 08, 2021
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- Data files
- amps-2007-cellphone-and-internet-v1.1
- amps-2007-clothing-shoes-v1.1
- amps-2007-cosmetics-v1.1
- amps-2007-demographics-v1.1
- amps-2007-durables-v1.1
- amps-2007-electronic-media-v1.1
- amps-2007-financial-services-v1.1
- amps-2007-food-and-groceries-v1.1
- amps-2007-furniture-appliances-v1.1
- amps-2007-household-v1.1
- amps-2007-lifestages-v1.1
- amps-2007-lsm-and-saarf-segmentations-v1.1
- amps-2007-motor-vehicle-v1.1
- amps-2007-newspaper-magazine-readership-v1.1
- amps-2007-out-of-home-advertising-v1.1
- amps-2007-personal-v1.1
- amps-2007-products-grouped-v1.1
- amps-2007-products-v1.1
- amps-2007-sports-entertainment-leisure-v1.1
- amps-2007-travel-v1.1
SAARF Lifestyle Groups LSM Groups 6-10 (ca53co22b)
Data file: amps-2007-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
15925
Invalid:
8887
Type:
Discrete
Decimal:
0
Width:
14
Range:
10 - 18
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 10 | Sports | 1059 |
6.6%
|
| 11 | Gamers | 2005 |
12.6%
|
| 12 | Good Living | 2309 |
14.5%
|
| 13 | Traditionals | 1448 |
9.1%
|
| 14 | Homebodies | 2265 |
14.2%
|
| 15 | Outdoors | 1585 |
10%
|
| 16 | Showgoers | 787 |
4.9%
|
| 17 | Bars & Betters | 1915 |
12%
|
| 18 | Gardeners | 2552 |
16%
|
| Sysmiss | 8887 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.