All Media and Products Survey 2007
South Africa, 2007
Get Microdata
Reference ID
zaf-saarf-amps-2007-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Apr 26, 2019
Last modified
Jan 08, 2021
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- Data files
- amps-2007-cellphone-and-internet-v1.1
- amps-2007-clothing-shoes-v1.1
- amps-2007-cosmetics-v1.1
- amps-2007-demographics-v1.1
- amps-2007-durables-v1.1
- amps-2007-electronic-media-v1.1
- amps-2007-financial-services-v1.1
- amps-2007-food-and-groceries-v1.1
- amps-2007-furniture-appliances-v1.1
- amps-2007-household-v1.1
- amps-2007-lifestages-v1.1
- amps-2007-lsm-and-saarf-segmentations-v1.1
- amps-2007-motor-vehicle-v1.1
- amps-2007-newspaper-magazine-readership-v1.1
- amps-2007-out-of-home-advertising-v1.1
- amps-2007-personal-v1.1
- amps-2007-products-grouped-v1.1
- amps-2007-products-v1.1
- amps-2007-sports-entertainment-leisure-v1.1
- amps-2007-travel-v1.1
SAARF Lifestyle Groups LSM Groups 1-5 (ca53co22a)
Data file: amps-2007-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
8887
Invalid:
15925
Type:
Discrete
Decimal:
0
Width:
14
Range:
0 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 1058 |
11.9%
|
| 1 | Sports | 276 |
3.1%
|
| 2 | Good Living | 1314 |
14.8%
|
| 3 | Gamers | 704 |
7.9%
|
| 4 | Outdoors | 1017 |
11.4%
|
| 5 | Traditionals | 1144 |
12.9%
|
| 6 | Serious | 853 |
9.6%
|
| 7 | Showgoers | 558 |
6.3%
|
| 8 | Bars & Betters | 1157 |
13%
|
| 9 | Homebodies | 806 |
9.1%
|
| Sysmiss | 15925 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.