All Media and Products Survey 2007
South Africa, 2007
Get Microdata
Reference ID
zaf-saarf-amps-2007-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Apr 26, 2019
Last modified
Jan 08, 2021
Page views
503577
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- Data files
- amps-2007-cellphone-and-internet-v1.1
- amps-2007-clothing-shoes-v1.1
- amps-2007-cosmetics-v1.1
- amps-2007-demographics-v1.1
- amps-2007-durables-v1.1
- amps-2007-electronic-media-v1.1
- amps-2007-financial-services-v1.1
- amps-2007-food-and-groceries-v1.1
- amps-2007-furniture-appliances-v1.1
- amps-2007-household-v1.1
- amps-2007-lifestages-v1.1
- amps-2007-lsm-and-saarf-segmentations-v1.1
- amps-2007-motor-vehicle-v1.1
- amps-2007-newspaper-magazine-readership-v1.1
- amps-2007-out-of-home-advertising-v1.1
- amps-2007-personal-v1.1
- amps-2007-products-grouped-v1.1
- amps-2007-products-v1.1
- amps-2007-sports-entertainment-leisure-v1.1
- amps-2007-travel-v1.1
Lifestages (ca91co77)
Data file: amps-2007-demographics-v1.1
Overview
Valid:
24812
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
20
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | At-home singles | 4852 |
19.6%
|
| 2 | Starting out singles | 2395 |
9.7%
|
| 3 | Mature singles | 826 |
3.3%
|
| 4 | Couples | 1496 |
6%
|
| 5 | New parents | 3194 |
12.9%
|
| 6 | Mature parents | 3952 |
15.9%
|
| 7 | Single parents | 3428 |
13.8%
|
| 8 | Golden nests | 2880 |
11.6%
|
| 9 | Left alones | 1789 |
7.2%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.