All Media and Products Survey 2008
South Africa, 2008
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Reference ID
zaf-saarf-amps-2008-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Dec 07, 2017
Last modified
Jan 18, 2021
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- Data files
- amps-2008-attitudes-v1.1
- amps-2008-cellphone-and-internet-v1.1
- amps-2008-clothing-shoes-v1.1
- amps-2008-cosmetics-v1.1
- amps-2008-demographics-v1.1
- amps-2008-durables-v1.1
- amps-2008-electronic-media-v1.1
- amps-2008-financial-services-v1.1
- amps-2008-food-and-groceries-v1.1
- amps-2008-furniture-appliances-v1.1
- amps-2008-household-v1.1
- amps-2008-lifestages-v1.1
- amps-2008-lsm-and-saarf-segmentations-v1.1
- amps-2008-motor-vehicle-v1.1
- amps-2008-newspaper-magazine-readership-v1.1
- amps-2008-out-of-home-advertising-v1.1
- amps-2008-personal-v1.1
- amps-2008-products-grouped-v1.1
- amps-2008-products-v1.1
- amps-2008-sports-entertainment-leisure-v1.1
- amps-2008-travel-v1.1
Brand of toothbrushes bought most often (ca308co15)
Data file: amps-2008-products-v1.1
Overview
Valid:
540
Invalid:
459
Type:
Discrete
Decimal:
0
Width:
12
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Aquafresh | 71 |
13.1%
|
| 2 | Braun Oral-B | 84 |
15.6%
|
| 3 | Close-Up | 9 |
1.7%
|
| 4 | Colgate | 146 |
27%
|
| 5 | G-U-M | 7 |
1.3%
|
| 6 | Hygiene | 8 |
1.5%
|
| 7 | Jordan | 47 |
8.7%
|
| 8 | Mentadent P | 20 |
3.7%
|
| 9 | Oral-B | 148 |
27.4%
|
| Sysmiss | 459 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.