All Media and Products Survey 2009
South Africa, 2009
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Reference ID
zaf-saarf-amps-2009-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Oct 24, 2017
Last modified
Jan 18, 2021
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- Data files
- amps-2009-attitudes-v1.1
- amps-2009-cellphone-and-internet-v1.1
- amps-2009-clothing-shoes-v1.1
- amps-2009-cosmetics-v1.1
- amps-2009-demographics-v1.1
- amps-2009-durables-v1.1
- amps-2009-electronic-media-v1.1
- amps-2009-financial-services-v1.1
- amps-2009-food-and-groceries-v1.1
- amps-2009-furniture-appliances-v1.1
- amps-2009-household-v1.1
- amps-2009-lifestages-v1.1
- amps-2009-lsm-and-saarf-segmentations-v1.1
- amps-2009-motor-vehicle-v1.1
- amps-2009-newspaper-magazine-readership-v1.1
- amps-2009-out-of-home-advertising-v1.1
- amps-2009-personal-v1.1
- amps-2009-products-grouped-v1.1
- amps-2009-products-v1.1
- amps-2009-sports-entertainment-leisure-v1.1
- amps-2009-travel-v1.1
SAARF Lifestyle Groups LSM Groups 6-10 (ca56co47)
Data file: amps-2009-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
18316
Invalid:
6854
Type:
Discrete
Decimal:
0
Width:
14
Range:
0 - 11
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 459 |
2.5%
|
| 1 | Cell Addicts | 2211 |
12.1%
|
| 2 | Sports | 816 |
4.5%
|
| 3 | Good living | 2114 |
11.5%
|
| 4 | Traditionals | 1237 |
6.8%
|
| 5 | Studious | 1652 |
9%
|
| 6 | Outdoors | 1341 |
7.3%
|
| 7 | Gamers | 1736 |
9.5%
|
| 8 | Body Conscious | 1923 |
10.5%
|
| 9 | Homebodies | 1900 |
10.4%
|
| 10 | Showgoers | 739 |
4%
|
| 11 | Gardeners | 2188 |
11.9%
|
| Sysmiss | 6854 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.