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    Home / Data Portal / SAARF / ZAF-SAARF-AMPS-2009-V1.1
SAARF

All Media and Products Survey 2009

South Africa, 2009
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Reference ID
zaf-saarf-amps-2009-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
South African Audience Research Foundation
Metadata
DDI/XML JSON
Created on
Oct 24, 2017
Last modified
Jan 18, 2021
Page views
195824
Downloads
1321
  • Study Description
  • Data Description
  • Downloads
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  • Related Publications
  • Identification
  • Version
  • Scope
  • Coverage
  • Producers and sponsors
  • Sampling
  • Data Collection
  • Access policy
  • Metadata production

Identification

Survey ID Number
zaf-saarf-amps-2009-v1.1
Title
All Media and Products Survey 2009
Country
Name Country code
South Africa zaf
Study type
Household Survey [hh]
Abstract
The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services.
Kind of Data
Sample survey data
Unit of Analysis
Households and individuals

Version

Version Description
v1: Edited, anonymised data for licensed distribution
Version Date
2015
Version Notes
Version 1:

Version 1 of the survey was orignially acquired by DataFirst from SAARF in column-binary (mulitipunch) format.

Version 1.1:

Version 1.1 of the survey is the data converted to statistical software formats for research usage.

Scope

Notes
The survey collects demographic data on the surveyed households, including data on race, sex, age, income, education level and home language. Data is also collected on media used by households, including newspapers and magazines, television, and radio, as well as cinema attendance. The survey also collects data on ownership and usage of products and services.
Keywords
Keyword
media
goods ownership

Coverage

Geographic Coverage
The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape.
Geographic Unit
The lowest level of geographic aggregation covered by the data is metropolitan area.
Universe
The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. The survey covers residents in private households, or hotels, residential hotels and similar accommodation in the Republic of South Africa.

Producers and sponsors

Primary investigators
Name
South African Audience Research Foundation (SAARF)

Sampling

Sampling Procedure
The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group.
Weighting
The AMPS dataset has the following weight variables:

1) Adult Population Weights – “pwgt”.
2) Household Weights (not to be used with personal demographics) – “hhwgt”.
3) Household Decision Maker Weights - to be used with personal demographics. These must be used for personal analyses on household items – only on a filtered of male heads of household and female housewives – “hhdwgt”.
4) Purchaser Weights – These must be used for the household products only on a filtered base of those wholly or partly responsible for household purchases – “hhpwgt”.

Data Collection

Dates of Data Collection
Start End
2009-01 2009-12
Data Collection Mode
Face-to-face [f2f]

Access policy

Contacts
Name Affiliation Email URL
DataFirst Helpdesk University of Cape Town support@data1st.org Link
Access conditions
Public use files, available to all
Citation requirements
South African Audience Research Foundation. All Media and Products Survey 2009 [dataset]. Version 1.1. Johannesburg: South African Audience Research Foundation (SAARF) [producer], 2015. Cape Town: DataFirst [distributor], 2017. DOI: https://doi.org/10.25828/1zc5-qf41
Access authority
Name Affiliation Email URL
DataFirst University of Cape Town support@data1st.org Link

Metadata production

Producers
Name Affiliation Role
DataFirst University of Cape Town Metadata producer
Date of Metadata Production
2021-01-18
DDI Document version
Version 5
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