All Media and Products Survey 2009
South Africa, 2009
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Reference ID
zaf-saarf-amps-2009-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Created on
Oct 24, 2017
Last modified
Jan 18, 2021
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- Data files
- amps-2009-attitudes-v1.1
- amps-2009-cellphone-and-internet-v1.1
- amps-2009-clothing-shoes-v1.1
- amps-2009-cosmetics-v1.1
- amps-2009-demographics-v1.1
- amps-2009-durables-v1.1
- amps-2009-electronic-media-v1.1
- amps-2009-financial-services-v1.1
- amps-2009-food-and-groceries-v1.1
- amps-2009-furniture-appliances-v1.1
- amps-2009-household-v1.1
- amps-2009-lifestages-v1.1
- amps-2009-lsm-and-saarf-segmentations-v1.1
- amps-2009-motor-vehicle-v1.1
- amps-2009-newspaper-magazine-readership-v1.1
- amps-2009-out-of-home-advertising-v1.1
- amps-2009-personal-v1.1
- amps-2009-products-grouped-v1.1
- amps-2009-products-v1.1
- amps-2009-sports-entertainment-leisure-v1.1
- amps-2009-travel-v1.1
SAARF Lifestyle Groups LSM Groups 1-5 (ca56co35)
Data file: amps-2009-lsm-and-saarf-segmentations-v1.1
Overview
Valid:
6854
Invalid:
18316
Type:
Discrete
Decimal:
0
Width:
12
Range:
0 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 0 | None | 123 |
1.8%
|
| 1 | Sports | 255 |
3.7%
|
| 2 | Good Living | 1294 |
18.9%
|
| 3 | Outdoors | 372 |
5.4%
|
| 4 | Cell Addicts | 882 |
12.9%
|
| 5 | Gamers | 865 |
12.6%
|
| 6 | Traditionals | 894 |
13%
|
| 7 | Studious | 673 |
9.8%
|
| 8 | Homebodies | 824 |
12%
|
| 9 | Showgoers | 672 |
9.8%
|
| Sysmiss | 18316 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.