All Media and Products Survey 2009

South Africa, 2009

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Reference ID

zaf-saarf-amps-2009-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

DDI/XML JSON

Created on

Oct 24, 2017

Last modified

Jan 18, 2021

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578263

Downloads

2026

Advertising tells you about the benefits of products and services (ca503co10)

Data file: amps-2009-attitudes-v1.1

Overview

Valid: 24588

Invalid: 582

Type: Discrete

Decimal: 0

Width: 26

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	82	0.3%
1	Strongly Disagree	712	2.9%
2	Disagree	2029	8.3%
3	Agree	13708	55.8%
4	Strongly Agree	8041	32.7%
5	Neither Agree nor Disagree	16	0.1%
Sysmiss		582

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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