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    Home / Data Portal / SAARF / ZAF-SAARF-AMPS-2014-V1.1
SAARF

All Media and Products Survey 2014

South Africa, 2014
South African Audience Research Foundation
South African Audience Research Foundation (SAARF)
Created on September 24, 2020 Last modified September 24, 2020 Page views 248594 Download 1577 Metadata xml (ddi standard) json
  • Study description
  • Documentation
  • Data Description
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  • Related Publications
  • Data files
  • amps-2014-attitudes-v1.1-s11
  • amps-2014-cellphone-and-internet-v1.1-s11
  • amps-2014-cosmetics-v1.1-s11
  • amps-2014-demographics-v1.1-s11
  • amps-2014-durables-v1.1-s11
  • amps-2014-electronic-media-v1.1-s11
  • amps-2014-financial-services-v1.1-s11
  • amps-2014-food-and-groceries-v1.1-s11
  • amps-2014-furniture-appliances-v1.1-s11
  • amps-2014-household-v1.1-s11
  • amps-2014-lifestages-v1.1-s11
  • amps-2014-lsm-and-saarf-segmentations-v1.1-s11
  • amps-2014-motor-vehicle-v1.1-s11
  • amps-2014-newspaper-magazine-readership-v1.1-s11
  • amps-2014-out-of-home-advertising-v1.1-s11
  • amps-2014-personal-v1.1-s11
  • amps-2014-products-grouped-v1.1-s11
  • amps-2014-sports-entertainment-leisure-v1.1-s11
  • amps-2014-travel-v1.1-s11
  • amps-2014-products-v1.1-s11

Data file: amps-2014-cellphone-and-internet-v1.1-s11

Cases: 0
Variables: 155

Variables

qn
Questionnaire number
ca48co19
Number of cellphones in household
ca48co21
Number of cellphones personally use
ca48co22
Make of cellphone used most often - cell 1
ca48co23
Make of cellphone used most often - cell 1
ca48co24
Network which this cellphone is linked - cell 1
ca48co25
Payment option for this cellphone - cell 1
ca48co26
Airtime/data bundles - cell 1
ca48co27
Make of cellphone - cell 2
ca48co28
Make of cellphone - cell 2
ca48co29
Network which this cellphone is linked - cell 2
ca48co30
Payment option for this cellphone - cell 2
ca48co31
Airtime/data bundles - cell 2
ca48co32
Make of cellphone - cell 3
ca48co33
Make of cellphone - cell 3
ca48co34
Network which this cellphone is linked - cell 3
ca48co35
Payment option for this cellphone - cell 3
ca48co36
Airtime/data bundles - cell 3
ca48co37
Make of cellphone - cell 4
ca48co38
Make of cellphone - cell 4
ca48co39
Network which this cellphone is linked - cell 4
ca48co40
Payment option for this cellphone - cell 4
ca48co41
Airtime/data bundles - cell 4
ca48co42
Number of active SIM cards
ca48co43
Amount spend on all these cellphones
ca48co44
Amount spend on all these cellphones
ca48co47
When last used a cellphone to make outgoing phone calls
ca48co48
When last used a cellphone to send a 'Please call me' message
ca48co49
When last used a cellphone to receive a 'Please call me' message
ca48co50
When last used a cellphone to send SMSs (excluding competition/vote/donation SMS
ca48co51
When last used a cellphone to enter competitions/vote/make donations via SMS
ca48co52
When last used a cellphone to receive and redeem any retail or electronic coupon
ca48co53
When last used a cellphone to send/receive an MMS (e.g. send/receive photos)
ca48co54
When last used a cellphone to download mobile content
ca48co55
When last used a cellphone to listen to music (excluding radio)
ca48co56
When last used a cellphone to take photos
ca48co57
When last used a cellphone to take video recordings
ca48co58
When last used a cellphone to watch videos taken by yourself or sent to you by a
ca48co59
When last used a cellphone to listen to a radio station
ca48co60
Done messaging, searching, downloading on cellphone - past 12 months
ca49co09
When last personally accessed the internet
ca49co10_1
Used a computer/laptop in the past 12 months
ca49co10_2
Used a tablet in the past 12 months
ca49co10_3
Used any other internet enabled device in the past 12 months
ca49co10_4
Used none of these items in the past 12 months
ca49co15_1
Search (e.g. Google) using a cellphone
ca49co15_2
Search (e.g. Google) using a computer or tablet
ca49co15_3
Does not do this activity - search (e.g. Google)
ca49co16_1
Send/Receive e-mail using a cellphone
ca49co16_2
Send/Receive e-mail using a computer or tablet
ca49co16_3
Does not do this activity - Send/Receive e-mail
ca49co17_1
Banking using a cellphone
ca49co17_2
Banking using a computer or tablet
ca49co17_3
Does not do this activity - Banking
ca49co18_1
Access Facebook using a cellphone
ca49co18_2
Access Facebook using a computer or tablet
ca49co18_3
Does not do this activity - Access Facebook
ca49co19_1
Access Twitter using a cellphone
ca49co19_2
Access Twitter using a computer or tablet
ca49co19_3
Does not do this activity - Access Twitter
ca49co20_1
Other Social Networking using a cellphone
ca49co20_2
Other Social Networking using a computer or tablet
ca49co20_3
Does not do this activity - Other Social Networking
ca49co21_1
Use instant messaging/chat services using a cellphone
ca49co21_2
Use instant messaging/chat services using a computer or tablet
ca49co21_3
Does not do this activity - Use instant messaging/chat services
ca49co22_1
Make calls on the internet using a cellphone
ca49co22_2
Make calls on the internet using a computer or tablet
ca49co22_3
Does not do this activity - Make calls on the internet
ca49co23_1
Purchase goods or services via the internet using a cellphone
ca49co23_2
Purchase goods or services via the internet using a computer or tablet
ca49co23_3
Does not do this activity - Purchase goods or services via the internet
ca49co24_1
Entertainment bookings using a cellphone
ca49co24_2
Entertainment bookings using a computer or tablet
ca49co24_3
Does not do this activity - Entertainment bookings
ca49co25_1
Travel bookings using a cellphone
ca49co25_2
Travel bookings using a computer or tablet
ca49co25_3
Does not do this activity - Travel bookings
ca49co26_1
Access auction websites using a cellphone
ca49co26_2
Access auction websites using a computer or tablet
ca49co26_3
Does not do this activity - Access auction websites
ca49co27_1
Access classified advertising websites using a cellphone
ca49co27_2
Access classified advertising websites using a computer or tablet
ca49co27_3
Does not do this activity - Access classified advertising websites
ca49co28_1
Access listing sites using a cellphone
ca49co28_2
Access listing sites using a computer or tablet
ca49co28_3
Does not do this activity - Access listing sites
ca49co29_1
Music downloads using a cellphone
ca49co29_2
Music downloads using a computer or tablet
ca49co29_3
Does not do this activity - music downloads
ca49co30_1
Reading a newspaper/magazine using a cellphone
ca49co30_2
Reading a newspaper/magazine using a computer or tablet
ca49co30_3
Does not do this activity - reading a newspaper/magazine
ca49co31_1
Read/access current news/articles/news sites using a cellphone
ca49co31_2
Read/access current news/articles/news sites using a computer or tablet
ca49co31_3
Does not do this activity - read/access current news/articles/news sites
ca49co32_1
Play games using a cellphone
ca49co32_2
Play games using a computer or tablet
ca49co32_3
Does not do this activity - play games
ca49co33_1
Dating using a cellphone
ca49co33_2
Dating using a computer or tablet
ca49co33_3
Does not do this activity - dating
ca49co34_1
Gambling using a cellphone
ca49co34_2
Gambling using a computer or tablet
ca49co34_3
Does not do this activity - gambling
ca49co35_1
Share trading using a cellphone
ca49co35_2
Share trading using a computer or tablet
ca49co35_3
Does not do this activity - share trading
ca49co36_1
Watch television programmes using a cellphone
ca49co36_2
Watch television programmes using a computer or tablet
ca49co36_3
Does not do this activity - watch television programmes
ca49co37_1
Watch on-line videos using a cellphone
ca49co37_2
Watch on-line videos using a computer or tablet
ca49co37_3
Does not do this activity - watch on-line videos
ca49co38_1
Listen to the radio on-line via a website or App using a cellphone
ca49co38_2
Listen to the radio on-line via a website or App using a computer or tablet
ca49co38_3
Does not do this activity - listen to the radio on-line via a website or App
ca49co39_1
Download Apps/Applications using a cellphone
ca49co39_2
Download Apps/Applications using a computer or tablet
ca49co39_3
Does not do this activity - download Apps/Applications
ca49co40_1
Download a Podcast using a cellphone
ca49co40_2
Download a Podcast using a computer or tablet
ca49co40_3
Does not do this activity - download a Podcast
ca49co41_1
Subscribe to receive content or services using a cellphone
ca49co41_2
Subscribe to receive content or services using a computer or tablet
ca49co41_3
Does not do this activity - Subscribe to receive content or services
ca49co42_1
Use/access maps/directions (GPS) using a cellphone
ca49co42_2
Use/access maps/directions (GPS) using a computer or tablet
ca49co42_3
Does not do this activity - Use/access maps/directions (GPS)
ca49co43_1
Check the weather using a cellphone
ca49co43_2
Check the weather using a computer or tablet
ca49co43_3
Does not do this activity - Check the weather
ca49co44_1
Other internet activities done using a cellphone
ca49co44_2
Other internet activities done using a computer or tablet
ca49co44_3
Does not do this activity - other internet activities
ca49co45_1
Internet access - At Home ADSL
ca49co45_2
Internet access - At Home Wireless network (e.g. iBurst, WiFi)
ca49co45_3
Internet access - Cellphone / mobile network
ca49co45_4
Internet access - At Home Dial-up (Standard telephone line)
ca49co45_5
Internet access - At an educational institution
ca49co45_6
Internet access - Public access point
ca49co45_7
Internet access - At work
ca49co45_8
Internet access - At someone else’s home
ca49co46_1
Internet access - No Internet Access
ca49co46_2
Internet access - Other
ca49co63_1
Accessed the internet yesterday
ca49co63_2
Accessed the internet up to 7 days
ca49co63_3
Accessed the internet up to 4 weeks
ca49co63_4
Accessed the internet up to 12 months
ca49co63_5
Ever accessed the internet
ca49co63_6
Never accessed the internet
pwgt
Adult population weight
hhwgt
Household weight
hhdwgt
Household decision maker weight
hhpwgt
Household purchaser weight
Total: 155
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