| Value | Category |
|---|---|
| -9 | Missing Data |
| 1 | Location |
| 2 | Quick access to money |
| 3 | Easy of application process |
| 4 | Collateral/security/guarantees not required |
| 5 | No credit history needed |
| 6 | Proof of employment not required |
| 7 | No down payment |
| 8 | Affordable monthly payments |
| 9 | Low interest rates |
| 10 | Other specify |