All Media and Products Survey 2012

South Africa, 2012

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Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 25, 2021

Page views

694219

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People who try new brands they see or hear advertised (ca504co10)

Data file: amps-2012-attitudes-v1.1

Overview

Valid: 24592

Invalid: 516

Type: Discrete

Decimal: 0

Width: 21

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	21	0.1%
1	Not at all similar	2668	10.8%
2	Not too similar	5159	21%
3	Quite similar	9317	37.9%
4	Very similar	7416	30.2%
5	Neither/Undecided	11	0%
Sysmiss		516

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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