All Media and Products Survey 2012

South Africa, 2012

Get Microdata

Reference ID

zaf-saarf-amps-2012-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 17, 2015

Last modified

Jan 25, 2021

Page views

931809

Downloads

5062

Advertising tells you about the benefits of products and services (ca503co10)

Data file: amps-2012-attitudes-v1.1

Overview

Valid: 24592

Invalid: 516

Type: Discrete

Decimal: 0

Width: 26

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	65	0.3%
1	Strongly Disagree	740	3%
2	Disagree	2315	9.4%
3	Agree	12956	52.7%
4	Strongly Agree	8488	34.5%
5	Neither Agree nor Disagree	28	0.1%
Sysmiss		516

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Back to Catalog