All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

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Created on

Feb 16, 2015

Last modified

Jan 24, 2021

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870829

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Decision maker regarding the purchase of household appliances (ca56co29)

Data file: amps-2011-personal-v1.3

Overview

Valid: 25160

Invalid: 0

Type: Discrete

Decimal: 0

Width: 78

Range: 1 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	The decision is made solely by me	6026	24%
2	I get opinions from others but the decision is made mainly by me	1498	6%
3	Others and I share the decision equally (I have 50% say in the final decision)	12054	47.9%
4	I give my opinions, but the decision is made mainly by others	2774	11%
5	The decision is made solely by others	2808	11.2%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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