All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

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Created on

Feb 16, 2015

Last modified

Jan 24, 2021

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1396119

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How thoroughly respondent usually read - TASTE (WOOLWORTHS) (ca38co17)

Data file: amps-2011-newspaper-magazine-readership-v1.1

Overview

Valid: 188

Invalid: 24972

Type: Discrete

Decimal: 0

Width: 44

Range: 1 - 6

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	Read right through it	63	33.5%
2	Read most articles and page through the rest	45	23.9%
3	Read some articles and page through the rest	44	23.4%
4	Read only selected parts and ignore the rest	19	10.1%
5	Page right through it	15	8%
6	Just glance at parts of it	2	1.1%
Sysmiss		24972

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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