All Media and Products Survey 2011
South Africa, 2011
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Reference ID
zaf-saarf-amps-2011-v1.3
Producer(s)
South African Audience Research Foundation (SAARF)
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Metadata
Created on
Feb 16, 2015
Last modified
Jan 24, 2021
Page views
1393148
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- Data files
- amps-2011-attitudes-v1.1
- amps-2011-cellphone-internet-v1.1
- amps-2011-clothing-shoes-v1.1
- amps-2011-cosmetics-v1.1
- amps-2011-demographics-v1.1
- amps-2011-durables-v1.1
- amps-2011-electronic-media-v1.1
- amps-2011-financial-services-v1.1
- amps-2011-food-groceries-v1.1
- amps-2011-furniture-appliances-v1.2
- amps-2011-household-v1.1
- amps-2011-lifestage-v1.1
- amps-2011-lsm-saarf-segmentations-v1.1
- amps-2011-motor-vehicle-v1.1
- amps-2011-newspaper-magazine-readership-v1.1
- amps-2011-out-of-home-advertising-v1.1
- amps-2011-personal-v1.2
- amps-2011-personal-v1.3
- amps-2011-products-grouped-v1.1
- amps-2011-products-v1.1
- amps-2011-sports-entertainment-leisure-v1.1
- amps-2011-travel-v1.1
Last time respondent personally read or paged through a copy of THE MERCURY (ca9co35)
Data file: amps-2011-newspaper-magazine-readership-v1.1
Overview
Valid:
1193
Invalid:
23967
Type:
Discrete
Decimal:
0
Width:
16
Range:
1 - 13
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Yesterday | 261 |
21.9%
|
| 2 | 2 days ago | 94 |
7.9%
|
| 3 | 3 days ago | 140 |
11.7%
|
| 4 | 4 days ago | 79 |
6.6%
|
| 5 | 5 days ago | 81 |
6.8%
|
| 6 | 6 days ago | 47 |
3.9%
|
| 7 | 7 days ago | 87 |
7.3%
|
| 8 | 8 - 14 days ago | 177 |
14.8%
|
| 9 | 3 - 4 weeks ago | 89 |
7.5%
|
| 10 | 5 - 6 weeks ago | 48 |
4%
|
| 11 | 7 - 8 weeks ago | 43 |
3.6%
|
| 12 | 9 - 12 weeks ago | 17 |
1.4%
|
| 13 | 4 - 6 months ago | 30 |
2.5%
|
| Sysmiss | 23967 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.