All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 16, 2015

Last modified

Jan 24, 2021

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870690

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People who try new brands they see or hear advertised (ca504col10)

Data file: amps-2011-attitudes-v1.1

Overview

Valid: 24650

Invalid: 510

Type: Discrete

Decimal: 0

Width: 21

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	39	0.2%
1	Not at all similar	2726	11.1%
2	Not too similar	5449	22.1%
3	Quite similar	9856	40%
4	Very similar	6576	26.7%
5	Neither/Undecided	4	0%
Sysmiss		510

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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