All Media and Products Survey 2011

South Africa, 2011

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Reference ID

zaf-saarf-amps-2011-v1.3

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Feb 16, 2015

Last modified

Jan 24, 2021

Page views

870696

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4086

I am more likely to buy brands that I have seen or heard advertised (ca503col46)

Data file: amps-2011-attitudes-v1.1

Overview

Valid: 24650

Invalid: 510

Type: Discrete

Decimal: 0

Width: 21

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	37	0.2%
1	Not at all applicable	1932	7.8%
2	Not very applicable	4298	17.4%
3	Somewhat applicable	10407	42.2%
4	Very applicable	7970	32.3%
5	Neither/Undecided	6	0%
Sysmiss		510

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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