South African Audience Research Foundation

The South African Audience Research Foundation (SAARF) conducts and publishes research on media and product/brand usage, for target marketing by their clients. SAARF's All Media and Products Survey (AMPS) measures the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media. Non-current versions of AMPS are made available for academic research only. Ownership of the data lies with SAARF, and all research based on the data must acknowledge SAARF as owners of the data.


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