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Showing 1-2 of 2
Journal Article
Duffett, Rodney, Dana-Mihaela Petros, Iliuta-Costel Negricea, and Tudor Edu.
"
Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular: Evidence from South Africa and Romania
."
Sustainability — Open Access Journal 11, no. 604 (2019).
Journal Article
Duffett, Rodney G, Tudor Edu, and Iliuta C Negricea.
"
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania
."
(2019).
Showing 1-2 of 2