Citations

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Journal Article
Duffett, Rodney, Dana-Mihaela Petros, Iliuta-Costel Negricea, and Tudor Edu. "Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular: Evidence from South Africa and Romania." Sustainability — Open Access Journal 11, no. 604 (2019).
Showing 1-2 of 2