All Media and Products Survey 2004

South Africa, 2004

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Reference ID

zaf-saarf-amps-2004-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Mar 09, 2017

Last modified

Dec 23, 2020

Page views

341905

Downloads

1667

Last time seen trailers carrying any advertisements (ca41co58)

Data file: amps-2004-out-of-home-advertising-v1.1

Overview

Valid: 24489

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 2 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
2	In the past 7 days	10220	41.7%
3	8 days to 4 weeks ago	4617	18.9%
4	More than 4 weeks ago	6147	25.1%
5	Never	3505	14.3%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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