All Media and Products Survey 2004
South Africa, 2004
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Reference ID
zaf-saarf-amps-2004-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Mar 09, 2017
Last modified
Dec 23, 2020
Page views
344482
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- Data files
- amps-2004-clothing-shoes-cosmetics-v1.1
- amps-2004-demographics-v1.1
- amps-2004-durables-v1.1
- amps-2004-electronic-media-v1.1
- amps-2004-financial-services-v1.1
- amps-2004-food-groceries-v1.1
- amps-2004-furniture-appliances-v1.1
- amps-2004-household-v1.1
- amps-2004-internet-v1.1
- amps-2004-lifestage-v1.1
- amps-2004-lsm-v1.1
- amps-2004-motor-vehicle-v1.1
- amps-2004-newspaper-magazine-readership-v1.1
- amps-2004-out-of-home-advertising-v1.1
- amps-2004-personal-v1.1
- amps-2004-products-v1.1
- amps-2004-sports-entertainment-leisure-v1.1
- amps-2004-travel-v1.1
Last time personally read or paged through a copy of Reader's Digest (ca13co35)
Data file: amps-2004-newspaper-magazine-readership-v1.1
Overview
Valid:
1984
Invalid:
22505
Type:
Discrete
Decimal:
0
Width:
16
Range:
1 - 12
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Yesterday | 92 |
4.6%
|
| 2 | 2 Days ago | 41 |
2.1%
|
| 3 | 3 Days ago | 42 |
2.1%
|
| 4 | 4 Days ago | 51 |
2.6%
|
| 5 | 5 Days ago | 83 |
4.2%
|
| 6 | 6 - 7 Days ago | 209 |
10.5%
|
| 7 | 8 - 14 Days ago | 285 |
14.4%
|
| 8 | 3 - 4 weeks ago | 468 |
23.6%
|
| 9 | 5 - 6 weeks ago | 207 |
10.4%
|
| 10 | 7 - 8 weeks ago | 173 |
8.7%
|
| 11 | 9 - 12 weeks ago | 148 |
7.5%
|
| 12 | 4 - 6 months ago | 185 |
9.3%
|
| Sysmiss | 22505 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.