All Media and Products Survey 2004
South Africa, 2004
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Reference ID
zaf-saarf-amps-2004-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Mar 09, 2017
Last modified
Dec 23, 2020
Page views
309314
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- Data files
- amps-2004-clothing-shoes-cosmetics-v1.1
- amps-2004-demographics-v1.1
- amps-2004-durables-v1.1
- amps-2004-electronic-media-v1.1
- amps-2004-financial-services-v1.1
- amps-2004-food-groceries-v1.1
- amps-2004-furniture-appliances-v1.1
- amps-2004-household-v1.1
- amps-2004-internet-v1.1
- amps-2004-lifestage-v1.1
- amps-2004-lsm-v1.1
- amps-2004-motor-vehicle-v1.1
- amps-2004-newspaper-magazine-readership-v1.1
- amps-2004-out-of-home-advertising-v1.1
- amps-2004-personal-v1.1
- amps-2004-products-v1.1
- amps-2004-sports-entertainment-leisure-v1.1
- amps-2004-travel-v1.1
Lifestages (ca91co77)
Data file: amps-2004-demographics-v1.1
Overview
Valid:
24489
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
20
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | At-home singles | 5771 |
23.6%
|
| 2 | Starting out singles | 2100 |
8.6%
|
| 3 | Mature singles | 970 |
4%
|
| 4 | Young Couples | 2461 |
10%
|
| 5 | New parents | 2415 |
9.9%
|
| 6 | Mature parents | 2972 |
12.1%
|
| 7 | Single parents | 2807 |
11.5%
|
| 8 | Golden nests | 3176 |
13%
|
| 9 | Left alones | 1817 |
7.4%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.