All Media and Products Survey 2003

South Africa, 2003

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Reference ID

zaf-saarf-amps-2003-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Mar 09, 2017

Last modified

Dec 22, 2020

Page views

238997

Downloads

1874

Last time seen trailers carrying any advertisements (ca38co58)

Data file: amps-2003-out-of-home-advertising-v1.1

Overview

Valid: 25114

Invalid: 0

Type: Discrete

Decimal: 0

Width: 21

Range: 1 - 4

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
1	In the past 7 days	10412	41.5%
2	8 days to 4 weeks ago	4637	18.5%
3	More than 4 weeks ago	6444	25.7%
4	Never	3621	14.4%

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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