All Media and Products Survey 2003
South Africa, 2003
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Reference ID
zaf-saarf-amps-2003-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Mar 09, 2017
Last modified
Dec 22, 2020
Page views
297000
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2059
- Data files
- amps-2003-clothing-shoes-cosmetics-v1.1
- amps-2003-demographics-v1.1
- amps-2003-durables-v1.1
- amps-2003-electronic-media-v1.1
- amps-2003-financial-services-v1.1
- amps-2003-food-groceries-v1.1
- amps-2003-furniture-appliances-v1.1
- amps-2003-household-v1.1
- amps-2003-internet-v1.1
- amps-2003-lifestage-v1.1
- amps-2003-lsm-v1.1
- amps-2003-motor-vehicle-v1.1
- amps-2003-newspaper-magazine-readership-v1.1
- amps-2003-out-of-home-advertising-v1.1
- amps-2003-personal-v1.1
- amps-2003-products-v1.1
- amps-2003-sports-entertainment-leisure-v1.1
- amps-2003-travel-v1.1
Lifestages (ca46co77)
Data file: amps-2003-demographics-v1.1
Overview
Valid:
25114
Invalid:
0
Type:
Discrete
Decimal:
0
Width:
20
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | At-home singles | 6053 |
24.1%
|
| 2 | Starting out singles | 2075 |
8.3%
|
| 3 | Mature singles | 850 |
3.4%
|
| 4 | Young Couples | 2520 |
10%
|
| 5 | New parents | 2519 |
10%
|
| 6 | Mature parents | 3136 |
12.5%
|
| 7 | Single parents | 2908 |
11.6%
|
| 8 | Golden nests | 3246 |
12.9%
|
| 9 | Left alones | 1807 |
7.2%
|
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.