All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
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822855
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Brand of toothbrushes bought most often (ca313co15)
Data file: amps-2010-products-v1.1
Overview
Valid:
12311
Invalid:
12849
Type:
Discrete
Decimal:
0
Width:
12
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Aquafresh | 2306 |
18.7%
|
| 2 | Braun Oral-B | 932 |
7.6%
|
| 3 | Close-Up | 326 |
2.6%
|
| 4 | Colgate | 4530 |
36.8%
|
| 5 | G-U-M | 148 |
1.2%
|
| 6 | Hygiene | 300 |
2.4%
|
| 7 | Jordan | 884 |
7.2%
|
| 8 | Mentadent P | 484 |
3.9%
|
| 9 | Oral-B | 2401 |
19.5%
|
| Sysmiss | 12849 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.