All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
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825655
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Brand of regular or concentrated fabric softener bought most often (ca305co14)
Data file: amps-2010-products-v1.1
Overview
Valid:
11862
Invalid:
13298
Type:
Discrete
Decimal:
0
Width:
14
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Country Pride | 586 |
4.9%
|
| 2 | Daisy | 78 |
0.7%
|
| 3 | Nice ’n Soft | 403 |
3.4%
|
| 4 | Personal Touch | 461 |
3.9%
|
| 5 | Spun Soft | 167 |
1.4%
|
| 6 | Sta-Soft | 6894 |
58.1%
|
| 7 | Sunlight | 2719 |
22.9%
|
| 8 | Surf | 250 |
2.1%
|
| 9 | House Brands | 304 |
2.6%
|
| Sysmiss | 13298 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.