All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
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824568
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Brand of ready-to-eat/instant breakfast cereals bought most often (ca291co21)
Data file: amps-2010-products-v1.1
Overview
Valid:
3419
Invalid:
21741
Type:
Discrete
Decimal:
0
Width:
26
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Kellogg’s Coco Pops | 186 |
5.4%
|
| 2 | Kellogg’s Corn Flakes | 1206 |
35.3%
|
| 3 | Kellogg’s Frosties | 42 |
1.2%
|
| 4 | Kellogg’s Nutrific | 188 |
5.5%
|
| 5 | Kellogg’s Rice Krispies | 291 |
8.5%
|
| 6 | Kellogg’s Special K | 256 |
7.5%
|
| 7 | Kellogg’s Special K Muesli | 107 |
3.1%
|
| 8 | Milo (Nestle) | 286 |
8.4%
|
| 9 | Morvite | 857 |
25.1%
|
| Sysmiss | 21741 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.