All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
Page views
823718
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Brand of roll-on/stick/gel/cream deodorant/anti-perspirant used most often (ca227co14)
Data file: amps-2010-products-v1.1
Overview
Valid:
4106
Invalid:
21054
Type:
Discrete
Decimal:
0
Width:
20
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | 24 Seven | 454 |
11.1%
|
| 2 | Adidas | 546 |
13.3%
|
| 3 | Axe | 1027 |
25%
|
| 4 | Blue Ice | 375 |
9.1%
|
| 5 | Body Mist | 108 |
2.6%
|
| 6 | Brut | 978 |
23.8%
|
| 7 | Designer Collection | 26 |
0.6%
|
| 8 | Designer Notes | 43 |
1%
|
| 9 | Dettol | 549 |
13.4%
|
| Sysmiss | 21054 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.