All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
Page views
823082
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- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Brand of shampoo used most often (ca221co14)
Data file: amps-2010-products-v1.1
Overview
Valid:
3775
Invalid:
21385
Type:
Discrete
Decimal:
0
Width:
22
Range:
1 - 9
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Alberto Balsum | 73 |
1.9%
|
| 2 | Alberto V05 | 382 |
10.1%
|
| 3 | Aqua Marine (Revlon) | 280 |
7.4%
|
| 4 | Aqua Verva | 81 |
2.1%
|
| 5 | Beautiful Beginnings | 39 |
1%
|
| 6 | Black Like Me | 332 |
8.8%
|
| 7 | Body On Tap (Clairol) | 320 |
8.5%
|
| 8 | Colgate | 1549 |
41%
|
| 9 | Dark & Lovely | 719 |
19%
|
| Sysmiss | 21385 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.