All Media and Products Survey 2010
South Africa, 2010
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Reference ID
zaf-saarf-amps-2010-v1.1
Producer(s)
South African Audience Research Foundation (SAARF)
Collections
Metadata
Created on
Jun 30, 2015
Last modified
Jan 19, 2021
Page views
1470664
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4660
- Data files
- amps-2010-attitudes-v1.1
- amps-2010-cellphone-and-internet-v1.1
- amps-2010-clothing-shoes-v1.1
- amps-2010-cosmetics-v1.1
- amps-2010-demographics-v1.1
- amps-2010-durables-v1.1
- amps-2010-electronic-media-v1.1
- amps-2010-financial-services-v1.1
- amps-2010-food-and-groceries-v1.1
- amps-2010-furniture-appliances-v1.1
- amps-2010-household-v1.1
- amps-2010-lifestages-v1.1
- amps-2010-lsm-and-saarf-segmentations-v1.1
- amps-2010-motor-vehicle-v1.1
- amps-2010-newspaper-magazine-readership-v1.1
- amps-2010-out-of-home-advertising-v1.1
- amps-2010-personal-v1.1
- amps-2010-products-grouped-v1.1
- amps-2010-products-v1.1
- amps-2010-sports-entertainment-leisure-v1.1
- amps-2010-travel-v1.1
Last time personally read or paged through a copy of Reader's Digest South Afric (ca13co17)
Data file: amps-2010-newspaper-magazine-readership-v1.1
Overview
Valid:
1040
Invalid:
24120
Type:
Discrete
Decimal:
0
Width:
14
Range:
1 - 13
Format:
Numeric
Questions and instructions
Categories
| Value | Category | Cases | |
|---|---|---|---|
| 1 | Yesterday | 45 |
4.3%
|
| 2 | 2 days ago | 16 |
1.5%
|
| 3 | 3 days ago | 21 |
2%
|
| 4 | 4 days ago | 42 |
4%
|
| 5 | 5 days ago | 36 |
3.5%
|
| 6 | 6 days ago | 30 |
2.9%
|
| 7 | 7 days ago | 66 |
6.3%
|
| 8 | 8-14 days ago | 124 |
11.9%
|
| 9 | 3-4 weeks ago | 257 |
24.7%
|
| 10 | 5-6 weeks ago | 122 |
11.7%
|
| 11 | 7-8 weeks ago | 116 |
11.2%
|
| 12 | 9-12 weeks ago | 76 |
7.3%
|
| 13 | 4-6 months ago | 89 |
8.6%
|
| Sysmiss | 24120 |
Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.