All Media and Products Survey 2010

South Africa, 2010

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Reference ID

zaf-saarf-amps-2010-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Jun 30, 2015

Last modified

Jan 19, 2021

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842816

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People who try new brands they see or hear advertised (ca504co10)

Data file: amps-2010-attitudes-v1.1

Overview

Valid: 24626

Invalid: 534

Type: Discrete

Decimal: 0

Width: 21

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	27	0.1%
1	Not at all similar	2915	11.8%
2	Not too similar	5508	22.4%
3	Quite similar	9958	40.4%
4	Very similar	6213	25.2%
5	Neither/Undecided	5	0%
Sysmiss		534

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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