All Media and Products Survey 2010

South Africa, 2010

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Reference ID

zaf-saarf-amps-2010-v1.1

Producer(s)

South African Audience Research Foundation (SAARF)

Collections

South African Audience Research Foundation

Metadata

Documentation in PDF DDI/XML JSON

Created on

Jun 30, 2015

Last modified

Jan 19, 2021

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842850

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4356

Advertising tells you about the benefits of products and services (ca503co10)

Data file: amps-2010-attitudes-v1.1

Overview

Valid: 24626

Invalid: 534

Type: Discrete

Decimal: 0

Width: 26

Range: 0 - 5

Format: Numeric

Questions and instructions

Categories

Value	Category	Cases
0	Not answered/omission	99	0.4%
1	Strongly Disagree	842	3.4%
2	Disagree	2364	9.6%
3	Agree	13882	56.4%
4	Strongly Agree	7426	30.2%
5	Neither Agree nor Disagree	13	0.1%
Sysmiss		534

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

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